Indonesia e-commerce market promising

The economy of Indonesia has been growing year by year at a strong rate of 6%. Benefiting from this, the middle-class ranks as the mainstay of consumption are growing rapidly. In the meantime, the number of Internet terminal devices such as smartphones and tablets in Indonesia has also increased. This series of factors has given rise to an unprecedented boom in e-commerce in Indonesia.

At present, Indonesia has a population of 240 million with 220 million registered mobile phones and a penetration rate of about 20%. Since 2010, the annual growth rate of e-commerce transactions in Indonesia has reached 40.2%. In 2015, the transaction volume reached 650 million U.S. dollars and was born in 1982 Young people from 1992 to 1992 have become the subject of e-commerce transactions.

Analysis of the industry said that economic development has brought enormous opportunities for e-commerce, but also for businesses engaged in e-commerce put forward higher requirements. Choose the right business model, accurate grasp of consumer psychology and habits of Indonesian consumers, according to the rules of foreign e-commerce market development, after some survival of the fittest, only one or two e-commerce companies will eventually rule the market. In addition, Indonesia's backward infrastructure such as road traffic has led to higher logistics costs and lower transport efficiency, which has also restricted the further development of the e-commerce market.

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