New highlight of "12-12" online shopping festival in southeast Asia - cash on delivery

2018-03-13

Record sales of 12-12 shopping carnival, launched by LAZADA, southeast Asia's largest e-commerce platform, show that COD is still the most popular form of payment in southeast Asia.


The aCommerce data too shows that in the past year, the COD orders have increased significantly. Of course, these data are limited to orders for regional e-commerce processing and are affected by customer preferences, but given their size and coverage, they provide a good market representative.


How to explain the Cash on delivery share growth of market such as Indonesia, the Philippines and Thailand? One of the assumptions is that, with the increase in e-commerce coverage, the majority of new users are traditional, and those groups are unlikely to get credit CARDS or even bank accounts. This means that Cash on delivery will remain a necessary condition for continued growth in the emerging southeast Asian e-commerce market.